Executive Bios

Daniel G. Stafford

President / CEO

Mr. Stafford is a lifelong resident of Dane County and a graduate of Madison West High School. Mr. Stafford received his undergraduate degree in American Institutions with a prelaw focus. He graduated from the University of Wisconsin – Madison in 1975 and chose the financial services industry career path.

Ian F. Smith


Ian began his insurance career in 1990 with The Equitable Life Assurance Society in Orlando, Florida. After several years serving as an assistant manager recruiting and coaching new agents he transitioned to Sales Executive with the Florida Hospital HMO System.

Amy Campbell

Director of Client Services

Amy joined Stafford Financial Consulting Group in September 2016 after 11 years with University of Wisconsin Medical Foundation (UWMF), now UW Health.  As the Provider Services Manager with UWMF, Amy managed the benefit program for over 2,000 physicians at UW Health, and was the main point of contact for physician benefits-related questions. 

Cynthia Heidke, CPA

Director of Finance & Operations

Cynthia (Cindy) Heidke is a business professional with 15 years of experience in the healthcare industry spanning many different roles. Her first exposure to the healthcare industry was in 1998 when she joined the claims department at Humana. During her experience at Humana, Cindy became very passionate about educating people about insurance. Early in her career, Cindy worked as a CPA at SVA in Madison, WI specializing in the healthcare industry.


Connect With Us

608.441.3035 / 2501 W. Beltline Highway Suite 201, Madison WI / info@sfcgus.com

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